Our Top List of UK LGBTQ Blogs & Influencers (SO FAR!)
It’s not an exaggeration when I say that I could probably count on one hand the amount of times I have seen an LGBTQ person or family feature in a brand campaign. I’m not talking about your big adverts like Gillete or IKEA (although they’re still very welcome!) or famous LGBTQ celebrities, I’m talking about families like mine – people like me – in local campaigns. LGBTQ Blogs.
We’re simply too divisive or not as “popular” because we’re a bit niche. But the thing is, it’s because we’re a bit niche that we’re actually incredibly valuable. We’re a peek into what society really looks like today and we’re your way into making yourself more diverse and inclusive.
With this in mind, over the past few years, I’ve spent a lot of time increasing the visibility of families like mine and, in general, people like me. Online and in the media. I’ve challenged brands that aren’t up to scratch – both publicly and via email – and I’ve had really productive conversations with those in control of connecting influencers and bloggers with brands, asking why members of the LGBTQ community aren’t being put forward or represented.
No More Excuses
A lot of the time it balls down to stats (which I’ll leave for another time to discuss) or what image or style the brand is looking for, which is fair enough, but occasionally I’ve received responses saying that the brand “couldn’t find any anyone” that met the diversity bracket so they went ahead with their straight, white, middle class group of people instead (I may be paraphrasing). One of the worst responses I received was “we’re featuring diversity soon” as if LGBTQ Blogs are a separate entity or season!
Understandably, this infuriated me, as families like mine are no longer a rare species and we deserve to be included amongst everyone else – not separately. It is actually incredibly easy to find LGBTQ families these days, just look up hashtags like #LGBTFamilies, #TwoMums, #TwoDads, #SameSexFamilies, and you will find a stream of beautiful families. Not only that, places like Same Sex Parents and Gays With Kids over on instagram share daily photos of LGBTQ families from across the globe. We’re everywhere, but looking at today’s media you really wouldn’t think it, and then you come to blogging and the ‘Influencer’ market and it’s even worse.
If you were to search ‘Top UK Bloggers’ on Google, I would bet my last pound coin that the list would be predominantly straight and white – actually, I know it is – without even having to search ‘White’ and ‘Straight’, because that’s just the way it is.
To find a family like mine you still have to be very specific in your Google search terms. Take a visit to a popular blogging chart instead and, again, there is so little diversity in the top 10 that I wonder why I bother sticking around on their mailing lists. It’s almost criminal that families like mine are not represented in ‘Parenting’ categories (outside of Pride month, that is) let alone ‘Travel’ and ‘Photography’.
It just feels like we’re hidden until we’re popular or profitable, but then no one wants to be accused of tokenism, so we’re quite often hidden until Pride Month is WELL underway so it doesn’t look like tokenism. Hilarious isn’t it? For us, not really.
In a world where we’re making great strides forward – and this time I am thinking of the Gilettes of the world – we still have so far to go before LGBTQ families are found in the ‘Parenting’ category and not part of a specialist category, or LGBTQ Blogs are nominated for awards amongst “mainstream” bloggers.
Inspired by Circus Mum – who wrote their list of UK Black Bloggers – and in an effort to raise our profile; quashing the excuses of “we couldn’t find any LGBTQ Blogs”, I’ve collected the ultimate list of LGBTQ bloggers, influencers and content creators out there right now. They’re doing wonderful things – from stunning photography to incredible food.
Now there’s no excuse.
Every mention below is an active link to an Instagram page, so get following and diversify your feed!
Jump straight to…
Parenting & Family
Fashion & Lifestyle
Interiors, DIY & craft
This list is far from finished – I hope to add to it as time goes on.
If you have any suggestions, pop us an email or comment below!