It’s not an exaggeration when I say that I could probably count on one hand the amount of times I have seen an LGBTQ person or family feature in a brand campaign. I’m not talking about your big adverts like Gillete or IKEA (although they’re still very welcome!) or famous LGBTQ celebrities, I’m talking about families like mine – people like me – in local campaigns. LGBTQ Blogs.
We’re simply too divisive or not as “popular” because we’re a bit niche. But the thing is, it’s because we’re a bit niche that we’re actually incredibly valuable. We’re a peek into what society really looks like today and we’re your way into making yourself more diverse and inclusive.
With this in mind, over the past few years, I’ve spent a lot of time increasing the visibility of families like mine and, in general, people like me. Online and in the media. I’ve challenged brands that aren’t up to scratch – both publicly and via email – and I’ve had really productive conversations with those in control of connecting influencers and bloggers with brands, asking why members of the LGBTQ community aren’t being put forward or represented.