A Letter to the Marketing Team of…

Dear Marketing Team,

It’s Pride season!

I probably don’t need to tell you this though, you’ve probably had it in your calendars since January, if not since last Pride. You’ve got your rainbow flags sat in storage ready to adorn the float you plan to place on the Pride parade, you’ve got your hashtags at the ready, posts scheduled, and maybe a few rainbow themed products already on the shelves of your local supermarket. You are ready to celebrate Pride!

But, as always, you’ve forgotten one important thing; the meaning behind Pride.

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