Why We Need to STOP Genderizing Kids Clothes. Thank You John Lewis!

5 Comments
Amy says:

Awesome clothing line! And your post is really well put. Hope to see more changes like this in the near future. Gendered kids clothing drives me bonkers.

Kate Everall says:

Thank you. It was written quite late so I was worried I rambled. Haha.

I definitely hope others follow soon.

Totally agree. It’s actually pretty easy to find rockets and dinosaurs in the girls’ section these days but only if you don’t mind them being BRIGHT PINK *eye roll* because that’s how the stores justify labelling them as “GIRLS” rather than going down the unisex route. And I’ve yet to see kittens or daisies in the boys’ section.

I just don’t get how people can object to this. Pre-teen girls and boys are the same shape – they don’t need different cuts of shorts and T-shirts and pyjamas (WHY are girls’ pyjamas all skin tight?!); nobody’s forcing people to dress girls in blue or boys in pink if they don’t want to; it’s an opportunity for all kids to express different interests and different bits of their personality through their clothing, just as adults do, and will hopefully lead to them feeling better able to build lives which suit them, rather than the ones dictated by stereotypes. So: hurrah for John Lewis!

(Although I DO wish the label read “KIDS” instead of putting boys first – but I’ve got a whole blog post about THAT subject scheduled for later this week)

Kate Everall says:

Yes! I didn’t want to be pedantic, but I don’t know why they couldn’t have just named it “kids”. Thanks for commenting.

Yes, I totally agree with you. We have to stop making such type of silly mistakes. We treat our kids same so why can’t we buy same dress or clothes for our kids. You have made a very wise point over here.

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