Adverts Doing It Right for The LGBT Community
If you’re not part of the LGBT community you probably don’t think twice when you see an advert showing a mother and father bathing their baby, or when you a see a girl and a boy embracing in a film. But I do. Not all the time, that would just be weird, but more often than a straight person probably does.
See, for every straight couple I see in an advert I see one less gay person being represented.
This point is made more poignant now that T is around. It’s going to be a long time before he notices this stuff, however the thought of him not seeing families like us on TV or in a film and wondering why breaks my heart.
So when I was out shopping the other day, I couldn’t help but notice this…
It wasn’t in a massive display or made to attract attention. It was just there. There was also a poster of two ladies getting married inside the shop as well – again, nothing massive. Just there. And it made my heart swell.
I instantly sent a message to the company in question thanking them and went on my way.
.Hi @Goldsmithsuk, thank you for including same sex couples in your advertising. It means a lot and doesn’t go unnoticed. #LGBT pic.twitter.com/jGd7xKf9qj
— LesBeMums (@LesBeMums) January 25, 2017
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Literally a few days later I then spot this…
Now, I don’t know whether companies have suddenly got a memo about being more inclusive or whether there is a hidden agenda, but this is fantastic regardless. Even if they are just “ticking a box” I don’t care. The fact that they’re happy to include the LGBT community in their advertising campaigns means that they’re not afraid to stand up against the homophobes and prejudice.
Ever since I realised I was gay I became obsessed with finding the LGBT community in the everyday and until now I couldn’t find it, or at least not very often or in popular mainstream advertising or television.
After this past week though I quickly took to the internet to see if I could find more and suddenly I realised that over the past few years the LGBT community have been appearing…
If you’re included in this list, thank you. From the bottom of my heart, thank you.
BBC One Christmas 2016
Tiffany: Will You
Renault Twingo
Macy’s: I Do
IKEA
eBay (This one is especially awesome as it was shown in India where homosexuality is still a criminal offence).
The list is endless if you have a good look and I’m now left with a really positive feeling amongst all the crap that’s suddenly happening.
Change is happening, folks.
K
I saw the Lloyds one a week or so ago and was so happy. LUSH were the first company I saw who mentioned same sex relationships, in one of their emails, it must be a few years ago now. I was delighted as I love LUSH!
I hope we start to see an equal amount of all types of relationships in adverts in the not-too distant future so it becomes the norm and not something we have to search for xx
It doesn’t take much for TV shows, advertising, books – all media – to be inclusive. I loved these adverts and I hope more brands follow suit x
There’s a Sainsbury’s billboard on my way into town with a lesbian couple, too. 🙂
I haven’t seen this one yet – will have to take a look!
That’s so fabulous to see. Love that you’ve found these adverts and I hope there are or soon will be many more. I notice Sainsbury’s are selling Valentine’s cards for the LGBT community this year too, awesome.
Nat.x
No way! Really??? That’s brilliant. It’s about time, mind you.
So true. I can’t wait for the day when there’s as many same sex adverts as straight adverts. For now we sit in suspense. I personally love the same sex adverts by Lush which they mainly post on Instagram.
Great post,
Liam 🙂